CoDev

Innovation’s Latest Frontier: Business Models


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For most companies, innovation is a relentless pursuit, forever in the chase but rarely crossing the finish line. Many are currently finding they’ve reached a ceiling on improving their products and services that can’t be solved with anything less than a reboot.  Clever companies are instead discovering ways to change the game completely by reinventing the entire business model to grow and expand their market and change the economics more in their favor.

Many mistakenly judge this approach to be too time consuming or too large of a problem to swallow.  However, there are approaches and tools to make business model innovation a manageable and worthwhile endeavor.  Today, most product developers are well aware of the “disruptive innovation” approach that highlights lucrative opportunities, while the recent “Lean Startup” movement has fueled numerous entrepreneurs to use relentless experimentation as a key ingredient to quickly and effectively capture new markets.

bizmodelvennAnother increasing development is the era of partnerships and co-development. Businesses exist in markets that are increasingly referred to as “ecosystems” where aligned companies collaborate to combine strengths and create a more robust market that can better meet customer needs. Whether you need a technology, a manufacturing capability or a service infrastructure, the right partner can create market leverage that is unattainable separately and can provide unique value that wins on customer choice.

Management Roundtable has partnered with Michael Docherty of Venture2, Inc., on a new workshop designed to help companies who need a plan for developing new business models to achieve growth goals and ensure long-term profitability.  Docherty brings many years of hands on experience in both the corporate and entrepreneurial arenas and has helped develop numerous business models for companies and clients.  He has developed some very helpful tools and processes for leading executives on how to uncover and tackle the best business opportunities.

Joining Michael Docherty as a co-instructor is Asoka Veeravagu, Vice President of Transformational Innovation at Jarden Consumer Solutions.  Asoka brings his extensive industry experience leading teams chartered with identifying, developing and commercializing new growth opportunities at companies including Jarden, General Motors, Ariba, Inc., and Motorola.

Vice Presidents, Directors and other decision makers from R&D and product development areas are invited to attend this important seminar that will feature experiential exercises and illustrative case examples to guide participants towards creating their own custom strategy and gameplan for business model innovation.

Innovating New Business Models: Building a Playbook
February 17-18, 2015 in Ft. Lauderdale, FL
Click Here for More Information
$300 Early Bird Discount when you register by 12/31/15!

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How do Agile Software Development Practices Translate to Hardware Development?


In this short video segment, Andrew McCaskey of SDRNews speaks with TechZecs‘ Scott Elliott on the latest successful efforts to apply best practices in agile software development to physical product development environments.  Scott answers such questions as how scrum and other techniques are adapted and applied outside of the software realm and on hardware components such as ASICS design.  You’ll also hear how advancements in prototyping have accelerated R&D cycles, a key factor in achieving lean product development.

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Picking Partners of Choice from Your Supply Chain


outsourcing-recruitingA long time ago I learned that often the best suppliers aren’t the ones that can deliver on their end of the contract but the ones that prevent you from making your own mistakes.  For example, a good component supplier is one that builds what you order exactly to spec and delivers on time.  A GREAT supplier is one that notices you specified the incorrect material and checks with you to make sure, even at the expense of a delay, saving you a lot of money and time.  The next generation of great suppliers are the ones that you choose to participate early in the design and innovation of the product, but identifying those with partnership potential can be a tricky process.

Dr. Robert Handfield, Director of the Supply Chain Research Cooperative at North Carolina State University, has spent his career researching how companies integrate suppliers into new product development, the deliberation that goes into the insource/outsource decision, and the methods used to identify potential supplier partners.

Dr. Handfield will be discussing his research and recommendations for companies during an upcoming free webinar, “Insourcing & Outsourcing Design & Development – Creating Supplier-Led Innovation” on Thursday, March 19, 2014 at 1-2pm ET.

Information will be presented from the National Science Foundation’s three-year study on “Supplier Integration in New Product Development” and subsequent book published by ASQC, which included companies from a wide variety of industries. Despite the differences in product types, a number of common themes were found in how companies decide to insource or outsource an item, as well as the processes used to identify and source design and development of new products.

This webinar will discuss some of the key findings of this research, and establish a framework for supplier-led innovation, including:

  • What roles can suppliers play in innovation?
  • What are the benefits and risks of supplier involvement in new product development?
  • What are the key challenges that exist in deploying this approach in organizations?
  • What are the characteristics of suppliers that identify them as capable of leading innovation and new product development?

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R&D and Open Innovation Analytics


This recent webinar with product development metrics expert, Wayne Mackey from Product Development Consulting, Inc., outlines a sensible approach towards managing the inherent risks of open innovation and collaborative partnerships. In this 1-hour session, Mr. Mackey walks us through a model for analyzing the goals of your project and matching them to performance measurements that help monitor risk factors and focus your resources on their mitigation.

This webinar was produced by Management Roundtable in association with a new public workshop: “R&D and Open Innovation Analytics” being held March 4-5, 2014 in San Francisco.

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Can ‘IP Density & Velocity’ expose Open Innovation opportunity areas?


In a recent webinar with Dr. Paul Germeraad of Intellectual Assets, Inc., Dr. Germeraad explained how close examination of intellectual property activity can provide valuable insight on where to focus and invest scarce open innovation resources.  Two particular metrics are mentioned that should be examined: IP Density and IP Velocity.

With IP density, one should investigate what type of the following three environments does your opportunity area reside in:

  • IP Jungle – An area where there is patent documentation in the 10s of thousands, which would require a significant investment in people and software to examine and sort through.
  • IP Forest – An area where there are a few hundred to a thousand pieces of documentation, showing a developing area where information analysis is manageable and opportunity is rich.
  • IP Desert – An area where there is patent documentation in the 10s.  Most likely this is an immature technology or market with a long developmental horizon in front of it.

The key to navigating this is to match your business goals, innovation capabilities and resources with the IP activity profile.  “Velocity” can also provide a a litmus test of the potential for successful Open Innovation, according to the following slide:IP_Slide8Regarding this slide, Dr. Germeraad commented during the webinar:

If the growth rate in patents…has been slow and steady, putting an open innovation team into that environment gives you a good chance for success..Likewise if it’s sporadic and going up and down, and people haven’t found a dominant design yet, that’s also a good area for open innovation…What’s tough of course is the center, where you’re maybe “a day late and a dollar short,” that’s a hard area to get into, when things are changing fast around you and it’s hard to communicate about what’s happening…there are too many blind sides coming in and anxiety that’s not conducive to productive open innovation.”

This webinar is available for on-demand viewing – click the link below to watch now:

“IP Strategies in an Open Innovation Environment” with Dr. Paul Germeraad, Intellectual Assets, Inc.  This session was part of the CoDev2014 Webinar Series.

Dr. Germeraad will also be conducting a half-day workshop at the CoDev 2014 event on January 27, 2014 in Phoenix, AZ, “Leveraging IP databases to find, assess, and place a value upon, Open Innovation Opportunities”.

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Intellectual Property & Open Innovation – Information Resource List


Brain-BulbIntellectual Property Resources

Each of the following resources has either been reviewed by or recommended to Management Roundtable, though their inclusion does not necessarily imply endorsement.  Contact information and notation is provided for further exploration.  

BOOKS:

Berman, Bruce, From Ideas to Assets – Investing Wisely in IP

Chesbrough, Henry, Open Innovation: The New Imperative for Creating and Profiting from Technology, Harvard Business School Press, 2003.

Chesbrough, Henry, Open Business Models: How to Thrive in the New Innovation Landscape, Harvard University Press, 2006.

Davis, Julie and Harrison, Suzanne, Edison in the Boardroom: How Leading Companies Realize Value from their Intellectual Assets, Wiley, 2001.

Harrison, Suzanne and Sullivan, Patrick, Einstein in the Boardroom: Moving Beyond Intellectual Capital to I-Stuff, Wiley/Andersen Intellectual Capital Series, 2006.

Hunt, David; Nguyen, Long; and Rodgers, Matthew, Patent Searching: Tools and Techniques, Wiley, 2007.

Rivette, Kevin G. and Kline, David, Rembrandts in the Attic: Unlocking the Hidden Value of Patents,  Harvard Business School Press, 1999.

Parr, Russell, Valuation of IP and Intangible Assets, 3rd Edition, Wiley.

Parr, Russell L. and Sullivan, Patrick H., Technology Licensing: Corporate Strategies for Maximizing Value, Wiley.

Shaughnessy, James PO and Germeraad, Paul, Prospecting for Value in Corporate IP

Sullivan, Patrick, Value Driven Intellectual Capital

FREE WEBINAR:

IP Strategies In An Open Innovation Environment

Tuesday, November 5, 2013 1:00pm-2:00pm ET
featuring acclaimed expert, Paul Germeraad, Intellectual Assets, Inc.

This webinar is now available for on-demand viewing – CLICK HERE

MAGAZINES / NEWSLETTERS / BLOGS:

Corporate Dealmaker – online news
www.thedeal.com

Intellectual Property Watch – blog
http://www.ip-watch.org/weblog/index.php

IP ThinkTank – blog
http://duncanbucknell.com/blog/

IP Dragon  – blog about IP in China
http://ipdragon.blogspot.com/

Managing IP – magazine
www.ManagingIP.com

Intellectual Asset – magazine
www.iam-magazine.com/

IPFrontline – magazine
www.ipfrontline.com

Patent Strategy & Management – newsletter
http://www.lawjournalnewsletters.com/newsletters/trials/ljn_patent.html

ASSOCIATIONS/AGENCIES

The American Intellectual Property Law Association (AIPLA)
http://www.aipla.org/

ABA Section of Intellectual Property Law
www.abanet.org/intelprop

Intellectual Property Owners Association
http://www.ipo.org//AM/Template.cfm?Section=Home

International IP Alliance
http://www.iipa.com/

International Anti-Counterfeiting Coalition
http://www.iacc.org/

International Association for the Protection of Intellectual Property (AIPPI)
www.aippi.org

The Licensing Executives Society International (LESI)
http://www.lesi.org/

The Patent Information Users Group, Inc. (PIUG), the International Society for Patent Information
http://www.piug.org/index.php

Technology Transfer Society
http://www.t2society.org/

U.S. Patent and Trademark Office
www.uspto.gov

USPTO Patent Data
http://www.uspto.gov/patft/index.html

U.S. Copyright Office
www.loc.gov/copyright

Copyright Society of the USA
www.csusa.org

WIPO, World IP Organization
http://www.wipo.int/

OUTSIDE USA:

European Patent Office
www.epo.org

China Patent & Trademark Office
www.chinatrademarkoffice.com

Japan Patent Office
http://www.jpo.go.jp/

IP SERVICE PROVIDERS:

Delphion

Patent tracking, analysis and research tools and services.

Thomson Delphion Headquarters
901 Warrenville Road
Suite 20
Lisle, IL 60532
1.630.799.0600  / 1.630.799.0688 Fax

http://www.delphion.com/

Global Prior Art, Inc.

Global Prior Art’s expertise in locating prior art complements the legal and analytical expertise of patent attorneys.

21 Milk St. 6th floor
Boston, MA 02109
Phone: (617) 574-9574 / Fax: (617) 574-9559
Email: globalinfo@globalpriorart.com

http://www.globalpriorart.com

ipCapital Group

ipCapital Group serves organizations that wish to protect and monetize intellectual property portfolios and implement Intellectual Asset Management (IAM) practices.

400 Cornerstone Drive, Suite 325
Williston, VT 05495
Phone (802) 872-3200 x279  / Fax (802) 288-9468
Toll Free (888) 853-2212

http://www.ipcg.com/

ipPerformance Group, Inc.

Provides extensive and comprehensive intellectual property management benchmarking, performance metrics, and best practices information database

104 Burr Ridge Parkway
Burr Ridge, IL 60565
630-416-7459

http://www.ipperform.com/index.htm

Intellectual Property Research Associates (IPRA, Inc.)

Value of intellectual property including patents, trademarks and copyrights, financial terms (including royalty rates), licensing agreements.
1004 Buckingham Way
Yardley, Pennsylvania 19067
http://www.ipresearch.com

http://www.ipresearch.com/

Russell L. Parr, CFA, ASA
Phone: 215 428-1163
FAX: 215-428-9545

IPVALUE Management

IPVALUE Management employs a systematic and comprehensive approach to IP commercialization with its partners.

1070 Arastradero Rd, Ste. 300
Palo Alto, California 94304
Tel: 650.856.VALU (8258) /  Fax: 650-856-8248

http://www.ipvalue.com/

Ovalideas

Ovalideas has developed a new toolset for aligning and integrating technology search information (from IP databases) with strategic objectives.

547 Dale Drive

Incline Village, NV 89541
Phone: 805-646-9824

Email: gnarog@ovalideas.com

http://www.ovalideas.com

The Patent Board

Proprietary analytic foundation, data, tools, and patent metrics provide insight into patent and portfolio quality. Patent Scorecard and related products.

20 North Wacker Drive
Suite 3720
Chicago, IL 60606
(312) 205-7000 Phone
(312) 205-7001 Fax

http://www.patentboard.com/home/index.asp

Patent Café

Intellectual property information portal and provider of intellectual property management and patent research tools.

Patentcafe

441 Colusa Avenue
Yuba City, CA 95991
Tel: 530-671-0200 Ext. 204 / Fax 530-671-0201

www.patentcafe.com

http://www.IAMcafe.com
http://www.IPFrontline.com

Rembrandt IP Management

Rembrandt works as a partner to help inventors realize value for their inventions.

Phone: 610-667-9685   Fax: 610-667-9687

http://www.rembrandtfund.com
 

TECHNOLOGY SOURCES:

Battelle

Develops and commercializes technology for clients

505 King Avenue
Columbus, Ohio 43201
800-201-2011 or 614-424-6424

http://www.battelle.com/

Innocentive Inc.

Connects technology seekers and “solvers” through its global Open Innovation Marketplace™

201 Jones Rd
Waltham, MA 02451
Phone: +1-978-482-3300
Toll free: +1-866-812-7339
Fax: +1-978-482-3400

http://www.innocentive.com/

Intellectual Ventures

Invention company

PMB 502
227 Bellevue Way
Bellevue, WA 98004-5721
Phone: (425) 467-2300

http://www.intellectualventures.com

Invent Resources

Develops products and patents for clients

781.862.0200, fax: 781.721.2300

Dr. Richard Pavelle: pavelle@comcast.net.

http://www.weinvent.com/content/view/19/46/

New Venture Partners

Focuses on corporate spin-outs

98 Floral Avenue
Murray Hill, NJ 07974
+1 908 464 0900

http://www.nvpllc.com/

NineSigma, Inc.

Connects technology innovation seekers and providers
23611 Chagrin Blvd. Suite 320
Cleveland, OH 44122-5540
United States
Tel (216) 295-4800
Fax (216) 295-4825

http://www.ninesigma.com

TIAX

Collaborative R&D company

15 Acorn Park
Cambridge, MA 02140-2328
617-498-5000

http://www.tiaxllc.com/

Ocean Tomo

Hosts IP auctions, provides advice in IP-related mergers and acquisitions, valuations, analytics

Chicago (Headquarters)
200 West Madison
37th Floor
Chicago, IL 60606
312-327-4400 Ph

http://www.oceantomo.com/

UTEK Corporation

Technology transfer company focused on open innovation among corporations, universities and research laboratories worldwide

2109 E. Palm Avenue
Tampa, FL 33605
Telephone: (813) 754-4330
www.utekcorp.com

Yet2.com

Online marketplace brings buyers and sellers of technologies together

175 Highland Avenue
Needham, MA, USA 02494
+1 (781) 972-0600 | fax +1 (781) 972-0601
americas@yet2.com

LINKS & DOWNLOADABLE ARTICLES

Athena Alliance: information, intangibles, and innovation (I3 or I-Cubed) economy
http://www.athenaalliance.org/

IP webguide – intellectual property information and services
http://www.epo.org/topics/ip-webguide.html

Knowledge Management resources
http://www.klminc.com/intellcap.html

Innovation Asset library (legal resources
http://www.innovation-asset.com/Resources-ContractsIPManagement-InnovationAsset.asp

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Global Tech Scouting – Opportunities & Pitfalls


In this webinar recording, Amritt Inc.’s Gunjan Bagla discusses the ins and outs of establishing an international technology scouting program.  During this 60-minute session, Mr. Bagla answers the following questions:

  • Why is Global Technology Scouting important in 2013 and beyond?
  • Why traditional methods of scouting can have limited value when you go overseas?
  • What are the top unique pitfalls and worries about global scouting?

For an additional perspective on global technology scouting, you’re invited to the next session of the CoDev2014 Free Webinar Series:

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OI Quick Hits – 6 minutes with Dr. Gene Slowinski


Alliance Management expert, Rutger’s Dr. Gene Slowinski, gave this quick interview at a recent CoDev conference, answering a few quick questions on managing open innovation partnerships.  In this 6 minute video, Dr. Slowinski gives his candid take on a small range of subjects, including:

  • How OI alliances can quickly scale up in complexity
  • The trickiness of working within existing supply chain practices and how the needs of open innovation may not fit within traditional channels
  • How to get the entire value chain of functions to contribute effectively

Dr. Slowinski will be leading one of the four pre-conference workshops at CoDev2014 and you can also catch him at his upcoming FREE webinar on August 13, 2013.  See the links below for more details.

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Survey report identifies “inbound” Open Innovation as the most common practice; “crowdsourcing” among least important


studie_managing_open-innovaA recent survey report, “Managing OI in Large Firms” by UC-Berkeley and the Fraunhofer Institute, published in May 2013, sought to clarify facts and dispel any flawed myths surrounding the use of Open Innovation strategies across companies in North America and Europe.

Specifically, the study authors wanted to address the current popular notion that Open Innovation is a “fad” that may be waning, but several other ideas and facts are surfaced.  One surprise to us is that the very popular and talked about “crowdsourcing” techniques are rated among the lowest in importance.  Despite its ‘mindshare,’ it’s operations are maybe not as practical as other techniques and supports the theory of crowdsourcing being more of a marketing tool than a source of profitable innovation.

Key findings of this report include (from page 4-5 of the report summary):

  • 78 % of firms in our sample report practicing open innovation (3.1).
  • ƒƒNo firms in our sample report abandoning their practice of open innovation (3.2).
  • ƒƒ71 % report that top management support for open innovation is increasing in their firm (3.2).ƒƒ
  • 82 % report that, compared to three years ago, open innovation is practiced more intensively today (3.2).ƒƒ
  • Inbound open innovation practices are more commonly practiced than outbound practices. The share of projects with an inbound component is 35 % on average. Only about 8 % of projects result in outbound activities (4.2).
  • ƒƒCustomer co-creation, informal networking, and university grants are the three leading inbound practices in 2011. Crowdsourcing and open innovation intermediary services are rated lowest in importance (4.3).ƒƒ
  • Joint ventures, selling market-ready products and standardization are the three leading outbound practices. Donations to commons and spin-offs play a minor role (4.3).ƒƒ
  • Customers, universities and suppliers are the three leading open innovation partners reported by survey respondents (4.3).ƒƒ
  • Firms are much more likely to receive “freely revealed” information than they are to provide such information (4.4).
  • Establishing new partnerships, exploring new technological trends and identifying new business opportunities are the leading strategic reasons to engage in open innovation (4.5).
  • ƒƒCorporate R&D and product  &  process development units report more autonomy in  budgeting for innovation activities (5.1).
  • ƒƒThe typical large firm in our sample spends US$ 2 million annually on open innovation, and employees 20 full time equivalent people to do the work (5.2).ƒƒ
  • Open innovation is not much formalized yet, and cultural norms are as important for open innovation as formal practices (5.3).ƒƒ
  • The biggest challenges in managing open innovation are within the firm. The change process from closed to open innovation is rated as the most difficult task (5.4).
  • ƒƒFirms are not satisfied with their current open innovation metrics (6.1), though they are more satisfied with their overall open innovation performance to date (6.2).

The study authors admittedly point out two potential key biases of their survey response group: 1) respondents more heavily represented high tech manufacturing than other industries; and 2) survey population was slightly skewed more towards European companies.

To request a copy of the survey summary report, just fill out the form below to be sent a copy via email:

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When 15 Competitors Collaborate….


wehavemettheenemyHistory is filled with examples of sworn enemies who put aside their differences in the face of a common threat.  Feudal Japan was filled with warring states that put aside differences when threatened by external invasion.  President Reagan once famously pondered in a speech what would happen to bickering countries if the earth were threatened by extra terrestrial hostility.  More recently, 15 competitors in the finance and banking industry had to do the same when faced with the ongoing challenge of an increasingly paperless society and the disruption of e-commerce.

We’ve heard before about competitors collaborating to change the industry, but this time the scope is a little larger and the circumstances more pressing.  At an upcoming free webinar on 7/25/13, we’ll hear from Martie Woods, former Chief Experience Officer at Deluxe Corporation, who will explain how they used ethnographic research and co-creation techniques to lead this effort of bringing leaders from competing organizations of different sizes and service models together to solve their common challenges.

If you’d like to hear these inside insights on how she got these groups together to trust one another and co-develop innovative solutions, sign up for the webinar at the link below.

“When 15 Competitors Collaborate: Changing an Industry
through Primary Insights and Open Innovation”
Thursday, July 25, 2013 from 1:00-2:00pm ET