Can ‘IP Density & Velocity’ expose Open Innovation opportunity areas?

In a recent webinar with Dr. Paul Germeraad of Intellectual Assets, Inc., Dr. Germeraad explained how close examination of intellectual property activity can provide valuable insight on where to focus and invest scarce open innovation resources.  Two particular metrics are mentioned that should be examined: IP Density and IP Velocity.

With IP density, one should investigate what type of the following three environments does your opportunity area reside in:

  • IP Jungle – An area where there is patent documentation in the 10s of thousands, which would require a significant investment in people and software to examine and sort through.
  • IP Forest – An area where there are a few hundred to a thousand pieces of documentation, showing a developing area where information analysis is manageable and opportunity is rich.
  • IP Desert – An area where there is patent documentation in the 10s.  Most likely this is an immature technology or market with a long developmental horizon in front of it.

The key to navigating this is to match your business goals, innovation capabilities and resources with the IP activity profile.  “Velocity” can also provide a a litmus test of the potential for successful Open Innovation, according to the following slide:IP_Slide8Regarding this slide, Dr. Germeraad commented during the webinar:

If the growth rate in patents…has been slow and steady, putting an open innovation team into that environment gives you a good chance for success..Likewise if it’s sporadic and going up and down, and people haven’t found a dominant design yet, that’s also a good area for open innovation…What’s tough of course is the center, where you’re maybe “a day late and a dollar short,” that’s a hard area to get into, when things are changing fast around you and it’s hard to communicate about what’s happening…there are too many blind sides coming in and anxiety that’s not conducive to productive open innovation.”

This webinar is available for on-demand viewing – click the link below to watch now:

IP Strategies in an Open Innovation Environment” with Dr. Paul Germeraad, Intellectual Assets, Inc.  This session was part of the CoDev2014 Webinar Series.

Dr. Germeraad will also be conducting a half-day workshop at the CoDev 2014 event on January 27, 2014 in Phoenix, AZ, “Leveraging IP databases to find, assess, and place a value upon, Open Innovation Opportunities”.



Product developers to gather at San Francisco Tech Shop to chart the impact of 3D Printing

3D printing is absolutely everywhere right now.
I’ve seen news articles about the wings printed for Victoria Secret lingerie models, 3D printed body parts and pizza and even McDonalds interest in using the printers in their restaurant chain. More and more companies with traditional manufacturing and prototyping methods are increasingly asking themselves: “When is the right time to start paying REAL attention to this?” That time is, apparently, yesterday.

See our previous article with links to additional resources
on 3D Printing and Additive Manufacturing.

robotic-hand-graphicWhile everyone agrees the field is exploding and cemented into our future, the acceleration of technology is quickly outpacing the attention span of in-the-trenches NPD professionals trying to eke out every last bit of efficiency from their outdated development systems. At a workshop conducted by Management Roundtable (MRT) in Chicago last October, representatives from various companies including Kellog’s, Federal Express and Monsanto, among others, shared their perspectives and current challenges with 3D printing and Additive Manufacturing in the real life business environment, things such as:

  • What are the real business opportunities that this technology opens up and what are the negative tradeoffs?
  • How are most companies currently using 3D printers, and what levels of resources do they dedicate to them?
  • How can 3D printing change your relationship with the customer and how can it improve quality and customer satisfaction?
  • How does the technology correlate into expanding into new markets or improving current market share?

MRT will be conducting this workshop again on March 6, 2014 at the San Francisco location of Tech Shop, a chain where members of the public can have access to and experiment with industrial tools and equipment. See the video above for a quick look at 3D printing at Tech Shop. During this workshop, participants will benefit primarily from:

  • Exclusive participation in the additive manufacturing maturity model benchmarking session
  • Hands-on exercises using 3D printing technology to solve a real product development challenge.

Product development professionals of all industries are invited to join in this important conversation with their peers, as they search for real world answers and existing best practices for this emerging field and how to best make the transition and avoid being left far behind.


Gregg Tong
Management Roundtable, Inc.

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