Start-Ups Take Note: Amazon Launchpad Just Announced


While different than Quirky, lo-and-behold, look what just popped up: Amazon’s Launchpad!  Its concept is not unlike Quirky’s, but it goes much further.

The main categories are Body, Food, Gadgets and House. What’s cool are the featured categories which include Connected Products, Health & Fitness, ‘Funded on Indiegogo’ and ‘Coming Soon.’  All very trendy. I have no idea how if or how Launchpad will take off (pun semi-intended), but for product developers it’s an array of new ideas — and/or competitors — to consider.  For consumers, it’s a way of choosing products that feel more unique.  Launchpad is also cleaner-appearing than the rest of Amazon, and has a number of investors backing it.  This could be the start of something big. I would be curious to hear your thoughts.

Here’s the story:

Amazon Launchpad makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe

Benefits include a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network

SEATTLE–(BUSINESS WIRE)–July 28, 2015–

(NASDAQ: AMZN) – Amazon today announced Amazon Launchpad, a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe. The program offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories. With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.

This Smart News Release features multimedia. View the full release here:http://www.businesswire.com/news/home/20150728005455/en/

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