Kano Methods Uncover the Devilish Details of Customer Satisfaction


The Kano customer satisfaction model provides a disciplined process for using customer data to uncover hidden needs and the key features that trigger purchase decisions.  In the webinar posted below, expert Wayne Mackey walks us through the Kano methodology, provides some examples of how it is best employed and also talks about a new collaborative program to help people get the most out of what these important tools can offer.

 

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