3D printing is absolutely everywhere right now. I’ve seen news articles about the wings printed for Victoria Secret lingerie models, 3D printed body parts and pizza and even McDonalds interest in using the printers in their restaurant chain. More and more companies with traditional manufacturing and prototyping methods are increasingly asking themselves: “When is the right time to start paying REAL attention to this?” That time is, apparently, yesterday.
While everyone agrees the field is exploding and cemented into our future, the acceleration of technology is quickly outpacing the attention span of in-the-trenches NPD professionals trying to eke out every last bit of efficiency from their outdated development systems. At a workshop conducted by Management Roundtable (MRT) in Chicago last October, representatives from various companies including Kellog’s, Federal Express and Monsanto, among others, shared their perspectives and current challenges with 3D printing and Additive Manufacturing in the real life business environment, things such as:
- What are the real business opportunities that this technology opens up and what are the negative tradeoffs?
- How are most companies currently using 3D printers, and what levels of resources do they dedicate to them?
- How can 3D printing change your relationship with the customer and how can it improve quality and customer satisfaction?
- How does the technology correlate into expanding into new markets or improving current market share?
MRT will be conducting this workshop again on March 6, 2014 at the San Francisco location of Tech Shop, a chain where members of the public can have access to and experiment with industrial tools and equipment. See the video above for a quick look at 3D printing at Tech Shop. During this workshop, participants will benefit primarily from:
- Exclusive participation in the additive manufacturing maturity model benchmarking session
- Hands-on exercises using 3D printing technology to solve a real product development challenge.
Product development professionals of all industries are invited to join in this important conversation with their peers, as they search for real world answers and existing best practices for this emerging field and how to best make the transition and avoid being left far behind.
Management Roundtable, Inc.
Our new blog: MRTplus