It seems that everyone has been talking about customer value and design to cost for years, yet few companies are satisfied that their efforts in either process translate directly to higher profits. One reason is that the two processes have been kept at arm’s-length from each other while designers have been in the dark about how their everyday decisions affect the final product’s price. It’s time to both update and to get real about integrating the price and cost sides of the profit equation in product development. This webinar is designed for Marketing and R&D leaders who are tired of hoping for better margins and are ready to take control of them.
Led by Wayne Mackey, principal at Product Development Consulting, Inc., this free, on-demand webinar will begin by resetting our past understanding of customer value using a simple but effective tool to gain insights into the distinction between what customers want and what customers will pay for. We then outline the progression of design for gross margin building blocks from business needs through market insights and platform strategies, ending in higher margin product realization. We will conclude with highlights from a B to B case study with specific examples of bottom line results. If you’re tired of hoping that your company’s innovation platitudes and buzzwords will make a measurable difference in your P&L, this webinar is your first step to proactively ensuring that it does.
To watch this free webinar (no registration required) – CLICK HERE
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